CREATIVE DIRECTION : “Just Do It” for Tribal College Students
CLIENT / AGENCY : American Indian College Fund / Wieden + Kennedy
MY ROLE : Copy Writer
My great great grandfather was the only doctor on an Oklahoma Indian reservation in a hundred miles. He served the people of the Kiowa and Arapaho tribes. I hoped to follow in his footstep by being of service to tribal members. When David Kennedy came into the room to brief me on this campaign for the American Indian College Fund he said they need a “Just Do It”. I thought “Think Indian” was the answer. I wanted these ads to show modern tribal college students learning new skills while keeping their traditional knowledge alive. I was not the art director, but I had a hardy influence in the direction. It was a true honor to meet these students and do my best to serve their stories.
