CREATIVE DIRECTION : Invite goat yogurt to the breakfast menu
CLIENT / AGENCY : Redwood Hill Farm / NORTH
MY ROLE : ART DIRECTOR
How do we get people to try goat yogurt? Put the goat on the kitchen table. Heck, welcome the goat up like you would a good dog onto the couch. That’s what I did to help sever this story for Redwood Hill Farm. My job title was art director, but I worked more as a creative partner to serve the story.
The rough mockup here became the videos below.
