CREATIVE DIRECTION : Boots made for outsiders
CLIENT : Danner
MY ROLE : Creative Director
Most outsiders don’t want the spotlight. It’s a hard story to tell in a way that doesn’t exploit them. So when I worked with Danner to create this story I tried to keep things very slow and true. I think we succeeded in showing how Danner is used by people who are out there beyond the spotlight.
Redwood Oysters from Stay Wild on Vimeo.