CREATIVE DIRECTION : Feature goods used on authentic adventures
CLIENT : KEEN
MY ROLES : ART DIRECTOR/ Writer / PRODUCER
I worked with Keen to create a branded content story series to showcase the new line of products in Fall 2019. I planned the stories, hired the crew, directed, and produced four different shoots in four different locations within one month within a modest budget. These stories were crafted to give Keen’s new line reasons to be used on different adventures. I worked closely with the Keen team to insure these product stories added up with the real life editorial adventure stories.
