CREATIVE DIRECTION : Revive The Brand’s Spirit of Adventure for a new audience
CLIENT / Agency : Gregory Backpacks / North
MY ROLEs : ART DIRECTOR / Writer / Illustrator / Producer
At this time in the outdoor industry history everyone had just fallen in love with Poler and every brand had a big case of #campvibes. I wanted this campaign to remind people that Gregory had been doing the same thing as Poler, but for way longer and with much higher manufacturing standards. Standards that are intended to actually keep people alive in the wild.
